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Shipping Company Strategies: Global Management under Turbulent Conditions, by Peter Lorange
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About developing implementable strategies for shipping firms. This book takes a close look at the challenge of driving one's strategy towards niches, with a spotlight on how to find a viable business opportunity and develop a defendable strength there.
- Sales Rank: #2631219 in Books
- Published on: 2005-05-20
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .50" w x 7.01" l, 1.17 pounds
- Binding: Hardcover
- 212 pages
About the Author
Peter Lorange is President of the Lorange Institute of Business, Zurich and is one of the world's foremost business school academics. He is Professor of Strategy at IMD, Switzerland and was the President of IMD (1993 2008). Prior to this, he was President of the Norwegian School of Management in Oslo.
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