Kamis, 30 Mei 2013

[J276.Ebook] Free Ebook How Many Friends Does One Person Need?: Dunbar's Number and Other Evolutionary Quirks

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  • Sales Rank: #4660633 in Books
  • Binding: Paperback

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[N657.Ebook] Download Old Soldiers (Bolo series Book 15), by Keith Laumer, David Weber

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Old Soldiers (Bolo series Book 15), by Keith Laumer, David Weber

Keith Laumer's Celebrated Saga of the Bolos Continues in this New Novel by The New York Times Best-Selling Author of the Honor Harrington Series.

Captain Maneka Trevor was the sole human survivor of the Dinochrome Brigade's 39th Battalion . . . but she hadn't wanted to be one.

The Bolo known as "Lazarus" — Unit 28/G-179-LAZ — was the 39th's sole surviving Bolo . . . but he hadn't been hers.

The doctors and the Bolo techs have put them both back together again, yet there are wounds no doctor or technician can heal.

And now Maneka and Lazarus must serve together once again, in a war whose stakes are literally the survival or extermination of the human race. They are all that stand between a desperate, secret colony of humanity and destruction: a Bolo commander torn by survivor's guilt and a Bolo whose very existence reminds her of all she has lost.

The odds against them are heavy, the stakes are huge, and surrender is not an option. The Dinochrome Brigade is used to that, but can Maneka and Lazarus survive their own shared past to defend the present?

At the publisher's request, this title is sold without DRM (Digital Rights Management).

ABOUT THE AUTHOR

Author of nine New York Times best sellers, with over five million books in print, David Weber is the science fiction phenomenon of the decade. He is often compared to C.S. Forester (the celebrated creator of Captain Horatio Hornblower) and is the recipient of critical praise worthy of Heinlein or Asimov. His novels range from epic fantasy (Oath of Swords, The War God's Own, Wind Rider's Oath) to breathtaking space opera (Path of the Fury, Empire from the Ashes) to military science fiction with in-depth characterization (the celebrated and nationally best-selling Honor Harrington series, the upcoming At All Costs being the latest installment). Reviewers call Weber "highly entertaining," (Booklist), "outstanding . . . superb . . . excellent" (Wilson Library Bulletin), "remarkable" (Kliatt), "the best" (Dragon), "worth shouting about" (Philadelphia Weekly Press), "great" (Locus), and "the best writer around today" (FosFax). Readers call Weber similar things, but mostly they call the Baen offices several times a week demanding more from their main man. Weber, his wife Sharon, and their three children live in South Carolina.

ABOUT THE CREATOR

Keith Laumer, creator of the Bolo, was renowned both for his fast-paced adventure stories, and for his comical stories of Retief, the galaxy's only two-fisted diplomat. One of science fiction's most popular authors, his novels and story collections have been constantly in print for nearly four decades. A Captain in the US Air Force and later an officer in the Diplomatic Corps, Laumer served all over the world, giving him a solid background both for his fast-moving action stories, including his Bolo series, and his satirical Retief adventures. He died in 1993.

  • Sales Rank: #83048 in eBooks
  • Published on: 2013-12-08
  • Released on: 2013-12-08
  • Format: Kindle eBook

From Booklist
In the campaign on Chartres in Bolo! (2005), Trevor Manecka of the Dinochrome Brigade lost her Bolo, Benjy. She is now going into action again, teamed with a venerable veteran Bolo, Lazarus. Their mission is to plant Concordat colonies where the Melchonian empire is unlikely to find them. Unfortunately, the "Puppies" (i.e., the aliens of Melchonia) have both natural and military intelligence--and the persistence to follow the colonizing expedition across the light-years. The result is a deadly, prolonged battle, recounted with all Weber's customary high-tech vividness, but this time Trevor is not separated from her Bolo or even from her human lover, Edmund Hawthorne. Also convincingly depicted is the process of downloading a human personality into a Bolo, which confers immortality of a sort and gives the novel a warmer tone than the battle scenes, unaided, would have. The Bolos, the late Keith Laumer's best-known creation, are clearly in capable hands with Weber. Roland Green
Copyright � American Library Association. All rights reserved

About the Author
David Weber is author of the New York Times best-selling Honor Harrington series as well as The Armageddon Inheritance, Wind Rider�s Oath and other popular novels. With John Ringo, he is co-author of another New York Times best-selling Prince Roger series, the latest of which is We Few, and has collaborated with Steve White on a series based on the Starfire SF strategy game, which included the New York Times best seller The Shiva Option. His latest novel is In Fury Born (Baen).

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32 of 33 people found the following review helpful.
Terrific novel...
By Detra Fitch
Captain Maneka Trevor, of the Dinochrome Brigade, is one of the few to have survived the horrible battle on the planet Chartres. Though still active military, she carries guilt of surviving when her Bolo "Benjy" and the others in her brigade did not. Maneka is surprised to find herself before Rear Admiral Sedgewood until she learns why she was summoned. Maneka has been chosen to be part of a special mission called "Operation Seed Corn". The Melconian Empire is winning the war. The Humans are losing. Those chosen for this special mission are to travel far away, find a new habitual planet, and begin a new human colony.
Commodore Lakshmaniah was to be in charge. However, when the Puppies arrive she and her people go out to meet them head on, in hopes of keeping them away from the transports and industrial ships. They mostly succeed. Both teams seem to wipe each other out. Yet some of the "Seed Corn" convoy is also destroyed. Maneka and Lazarus, the Bolo who is assigned to her and was also at Chartres, are now in charge. Commodore Lakshmaniah, before her death, had believed there was at least one Puppy ship under stealth somewhere. Though Maneka prays the info is incorrect, she takes all precautions. (The reader knows from the beginning that Lakshmaniah's info IS correct. The stealth ship shadows the convoy until, over a year later, a new planet is found by the Humans.)
The new planet is named "Indrani". As the humans settle in, the Melconians prepare to attack. They intend to wipe out the human race and take the human's higher tech equipment as their own. Only two Bolos stand in the way of the overwhelming number of Melconian troops.
**** This is David Weber's second Bolo novel. The first is compiled out of several stories, like an anthology where the stories all link together eventually. This novel, however, is one long story. The author, David Weber, is famous for having complex tactical strategies in his works. This book is no different. The readers get to see the tactical equations taken by the Humans AND the Puppies. Many of these are utterly brilliant! All-in-all, another winner for Weber. I look forward to his next release, which is to be another "Honor Harrington" novel (due out in October 2005.) Stellar reading here! ****
(...)

16 of 17 people found the following review helpful.
Better, Much better on the whole.
By Amazon Customer
The books is a take off of one of the stories from David Weber's Colletion of Bolo stories entitled "BOLO!" and I found it a decent read.

Captain M is a wounded Bolo commander and would like nothing better than to have died with her Bolo... But soldiers sometimes aren't given a choice and she is sent off to defend a secret mission to establish a colony where hopefully the Dog Boys won't find it.

But unfortunately things don't go according to plan and the enemy does find them. To make a long story short, victory while costly doesn't destroy the colony... But it does give Captain M a much longer lease on life as a Bolo commander...

I found this book to a good deal better than the previous effort by Weber's Bolo! Definately a good read if you like David Weber and Bolo's!

12 of 13 people found the following review helpful.
a Bolo as the antithesis of a Beserker
By W Boudville
For years Keith Laumer wrote Bolo stories, and now, after his death, David Weber skilfully continues the storyline. There are certainly places in this text where you can see Weber's style of writing from his Honor Harrington series.

This book could have been improved with a map of the land conflict between the humans and the Dog Boys. Think back to such classic military SF as Pournelle's Janissary series, or Stirling's General books. Both series came with simple maps that greatly helped the narrative.

You may already be aware of another long running series - about Beserkers, by Fred Saberhagen. Weber's book, and the earlier Bolo stories, are a nice antithesis to the bleak universe containing Beserkers. Or to the entire idea that dates back to Frankenstein, of a machine turning against its creator. The Bolo in this book is crucial in preventing a group of humans from being wiped out. Indeed, the backdrop of the book is a larger genocidal conflict between humans and the Dog Boys, where the humans are outnumbered and losing.

While there are some logical discontinuities between this story and earlier Bolo tales, some readers will surely wish that Weber writes more in this setting.

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Rabu, 29 Mei 2013

[E939.Ebook] Ebook Free The Energy ReaderFrom Brand: Wiley-Blackwell

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The Energy ReaderFrom Brand: Wiley-Blackwell

The Energy Reader presents a series of readings that examine the energy problem from an anthropological perspective and look at energy holistically, including social and cultural components and long term implications for global and social environmental change. �

  • Brings a unique critical approach to the problem of energy and its complexity
  • Presents the topic as both a human and a technological problem, differentiating long-term perspectives from short term fixes
  • Includes coverage of� the politics of energy, the protection of future generations, the avoidance of dangerous waste products, efficiency, resilience, and democratic relevance
  • Features selections drawn from the work of physicists, economists, business experts, engineers, journalists, historians, and entrepreneurs

  • Sales Rank: #963424 in Books
  • Brand: Brand: Wiley-Blackwell
  • Published on: 2010-05-17
  • Released on: 2010-05-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x 1.32" w x 6.80" l, 2.20 pounds
  • Binding: Paperback
  • 574 pages
Features
  • Used Book in Good Condition

Review

“Overall, The Energy Reader provides a necessary, timely, and unique collection of materials to drive these critical conversations forward.”� (Culture, Agriculture, Food and Environment, 12 June 2013)

From the Back Cover
The Energy Reader examines the quandary of meeting future energy needs, bringing a�critical and practical approach to this complex global challenge and its potentially dire implications. It evaluates the social and cultural components of the energy problem in addition to the technological issues, and differentiates long-term perspectives from short term fixes, presenting readers with a truly holistic approach to energy.

In this insightful book a wide range of experts address the overall energy problem, the politics of energy, the protection of future generations, the avoidance of dangerous waste products, efficiency, resilience, and democratic relevance. These cross-disciplinary critical perspectives are presented by respected social scientists, physicists, economists, business experts, engineers, journalists, historians, and entrepreneurs. They illuminate the key historical trends in energy development and demonstrate new and sometimes controversial solutions—they tell us what can and will work with respect to current and future energy policies. The Energy Reader offers thought-provoking insights into the global energy strategies necessary for humanity's future.

About the Author
Laura Nader is Professor of Anthropology at the University of California, Berkeley, and a member of the Academy of Arts and Sciences. Nader's books include Naked Science: Anthropological Inquiry into Boundaries, Power and Knowledge (1996), The Life of the Law (2002), and, with Ugo Mattei, Plunder–When the Rule of Law is Illegal (Blackwell, 2008). Her films To Make the Balance and a later PBS film Little Injustices are widely disseminated.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Necessary for anyone who uses energy
By Noor
For someone whose entire capacity of knowledge stemmed from a 4th-grade research project, but who was pretty self-satisfied about her knowledge of the energy problem and its possible solutions nonetheless, this book was an eye-opener. Anyone who believes that they are a clean-energy advocate -- or anyone who believes that renewable energy is not a necessity -- should read this book. It is a primer in the very best sense of the word, readying the mind to think critically about and discuss (and debate if necessary) our consumption of energy, our current energy sources and energy possibilities. The diverse set of readings show us where we've been, where we are and where we can go; it juxtaposes the dreams that scientists and policy-makers had decades ago with today's energy realities.

Laura Nader's Reader serves as an introduction to prominent thinkers in the energy field -- Amory Lovins, Duane Lockard Barbara Rose Johnston stand out in my mind -- and, perhaps most importantly, to the idea that while energy shifts must by their nature be revolutionary, they need not be radical. The idea that we must subject ourselves to authoritarian rationing in order to limit our energy use or change our energy sources -- the idea that placing limits on our energy use is somehow anti-progress or illiberal or undemocratic -- is soundly turned on its head in this reader. Through the readings, we learn that we have a choice. We learn to think about our energy sources as intrinsically tied up in the way we live, rather than merely fueling the way we live.

"Energy in Action" portions of the book give readers hope by providing examples of paradigm shifts in thought and action that are already being played out with regard to energy use.

While a few readings are a bit redundant -- for instance, the many mentions of Nader's work in the Committee On Nuclear and Alternative Energy Systems study groups could easily have been replaced by one or two -- and the space in the book could have been used to flesh out other issues like energy policy's relationship with foreign policy or on energy possibilities other than solar, overall the book is a great read. While I used the book for a course with Professor Nader at UC Berkeley, this book is not only for students. It's a necessity for anyone who wants to speak authoritatively on energy issues, and to think critically about the way they live their lives.

0 of 0 people found the following review helpful.
Great information
By Carenna
Great information and compilation. However, it really needs a much better index. There are major time lapses so pay attention to when each piece is published.

0 of 0 people found the following review helpful.
Good condition.
By E-dawg
Since I bought this book used I was expecting it to be a bit trashy, but it was in really great condition.

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Senin, 27 Mei 2013

[O477.Ebook] Get Free Ebook Only Time Will Tell (Clifton Chronicles), by Jeffrey Archer

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Only Time Will Tell (Clifton Chronicles), by Jeffrey Archer

  • Sales Rank: #13664434 in Books
  • Published on: 2011-08-30
  • Binding: CD-ROM

Most helpful customer reviews

5 of 5 people found the following review helpful.
Very Good read but......
By PB
I must say this is my first exposure to Jeffrey Archer and I was quite surprised. The story centers around the Clifton family, and their survival after a tragedy hits their family. I will be vague so there are no spoilers in this review. I found Archer's style very easy to read, his descriptive terms allows the reader to feel like they are right there in the middle of the story.

The main plot is regarding Harry, the son of a mother who gives up everything to be sure that her son HAS everything but life puts up some gut wrenching road blocks. This book is full of twists, surprises, loves that didn't work, loves that should not have been, lies, deceits, etc.

This is the first in a line of books by Archer which take you on a trip into the Clifton family saga. I strongly suggest you read them in order:
1. Only Time Will Tell
2. Sins of the Father
3. Best Kept Secret
4. Be Careful what you wish for
5. Mightier than the sword
6. Cometh the Hour

FYI for you, the only reason I didn't give it 5 stars was the ending of this book. Once you read it , you will completely understand. IMHO this is a great read, definelty worth your time.

2 of 2 people found the following review helpful.
Good start to the Clifton Chronicles
By Alan Mills
This is the first volume of a six (so far) part series chronicling the life of the Clifton family. This volume introduces the main characters: Harry, his girlfriend, Emma and her brother, and Harry's best friend, Giles, and various others that pop in and out throughout the series.

In this volume, we follow Harry from his early teens to his graduation from grammar school (which in the US would be high school), which is shortly followed by World War Two.

I made the mistake of starting with volume five, and then going back to the beginning, so it is easy to see how many of the conflicts Archer establishes in this volume set the stage for the narrative tension in the later books. I highly recommend reading them in order...not jumping around like me.

I loved volume five, but this volume reads like what it is: a book used to introduce characters, relationships, and conflicts which will be more fully developed in later volumes. So in that sense, this is my least favorite of the chronicles. On the other hand, without this one, the remaining volumes don't work as well.

2 of 2 people found the following review helpful.
Book one in the Clifton Chronicles
By M. R. Randazzo
This is the first book in the series of the Clifton Chronicles of which I found out about when I heard about the last book of series, so I decided to start from the beginning of the story. We are introduced to Harry Clifton and his mother Maise Clifton who is a widow of Arthur Clifton. A little backstory occurs prior before birth of Harry from Maise's viewpoint. She had accompanied Arthur and her brother to place for a celebration but she took a side step trip meeting up a man with whom she had sex. In those days (1920's) very little methods were used to prevent pregnancy but she figured with her impending marriage to Arthur, it wouldn't make any difference if she got pregnant and she could actually enjoy the marriage bed considering the worse part was taken care of. Because of the close timing between her having sex for the first time and marriage,there was always a doubt about who the real father was. but Harry seemed to resemble Arthur. At the beginning of Harry's story, he is presented as a very intelligent child but bored with school so he is constantly playing truant and spending time with The Old Man who lives in a converted railcar in shipyard.Harry was told his father died in the Great War WWI. Harry likes to sing in the choir and the choir mistress when she hears his voice decides to get him a scholarship to good school with boarding included but he has to also pass regular grades besides choir. He gets unexpected aid from the Old Man and his teacher when he puts mind to study.. Harry received the scholarship and gets to go to the school where he meets his soon to be best friend Giles Barrington.. When he is invited to Giles home for a birthday party, he meets Emma, the sister and Elizabeth, the mother and the father Hugo Barrington. Both the sister and mother treat Harry with warmth but the father acts with noticed coldness. Another backstory kept hidden by all parties involved. Hugo was in charged of Barrington Industries on the night of Arthur Cliftom's disappearance and Maise's brother Stanley was his dock mate in working at job. Apparently the boat being worked on, had needed something done on space underneath the inner hull and Arthur had not left that area when the inner hull was sealed so he was trapped inside. Stanley tried to get Hugo to reopen that part because he was sure Arthur was trapped but Hugo only took 5 minutes of checking and refused to open hull because it would cause major delays. By the next morning both Stanley and Hugo knew Arthur had been trapped inside. Hugo bribed Stanley with 5 pound notes to keep quiet and then had him arrested for thief of that same money to get him out of area. Nothing was done for Arthur's widow Maise, in fact she was banned from coming on the premise.But Hugo never realized that the Old Man had seen and heard everything. Hugo realized who Maise is when she comes to see him after Arthur has been missing for almost a week. ( the one night stand). He also realizes that Harry could be his son when he meets him at Giles birthday based on birthdate and shared color-blindness trait, hence the coldness. (It effects who inherits the title and estate). Hugo is determined to undermine everything for Harry and his family instead of owning up to his indiscretion. Harry's mother's struggle to make a living despite all obstacles is amazing considering the time period (1929-1939). During this book, Harry learns about his father's death and the circumstances of his birth and the questions of whether or not Hugo Barrington is his father and he resolves to find out the answer.

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Sabtu, 25 Mei 2013

[M359.Ebook] Download PDF Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online, by Tyler Collins

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Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online, by Tyler Collins

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts.

Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search.

This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo.

Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns.

This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation.

With this book, you can:

- Remove any negative online content from search results, regardless of type or industry.
- Position any web property at the top of any search engine.
- Access 100% success rate strategies, campaign templates, tools, resources, and processes.
- Steal the leading industry experts' most effective tactics for delivering results to clients.
- Manipulate websites, social platforms, audiences, and search engine algorithms.
- Master the playing field where reputations are derived and repeatedly forged.
- Cleanse, repair, polish, and permanently dictate what appears for any search phrase.
- Fortify a digital firewall preventing any old or new negative content from appearing again.

In-depth topics range from:

Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations.

Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios.

Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy.

Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media.

Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress.

Includes a thorough overview of SERP’s (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.

  • Sales Rank: #75626 in eBooks
  • Published on: 2016-01-07
  • Released on: 2016-01-07
  • Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Great Book with LOTS of GREAT advice: Insight will bolster any Digital Marketing/Reputation Management Strategy
By Zhelinrentice L. Scott
The Mechanics of Online Reputation Management is a must have for not only individuals who want to look good on the internet, but it is a must have for Digital Marketing and Search Engine Optimization Professionals everywhere. One thing that I really appreciated in this book is that it came quickly in the mail. When I ordered it a week ago, it arrived right when Amazon said it would, Friday night. Since receiving the book I have skimmed it, and I was immediately drawn to the extensive list of video sites, social media sites, and other extremely practical resources. It is quite difficult to find good advice, and even harder to find good help these days as a small business owner or marketing professional. I think that this book raises the bar on the standard of content that marketing books should have. In addition this book is extremely detailed and thorough about all the types of ways that you can go about implementing your search strategy (images, text, video, web asset creation and other rich content). This information marketers charge thousands for, but it is in this book for less than $20. Buy the book, you will be happy you did. I know I am. :-)

This book will be placed in and remain in my reference bookshelf for all of my digital marketing efforts.

2 of 2 people found the following review helpful.
A must-read for those of us who do not understand how to use the internet to make or repair our online reputation!
By Diane Bucci
There are very few books I would consider a “must read,” but this one is full of pertinent information that every business owner; every individual who relies on the internet for their business as well as personal reputation should read. And in this age, that means everyone except Grandma. This book gives a layman’s explanation of the mysterious world of SEO’s, links, URL’s, and answers the question of why certain items are always pulled up on the first page of an internet search. Collins offers a step-by-step instructional guide to developing, maintaining or repairing the online reputation of a business or individual. He offers numerous sources to help get you started building a positive internet presence at no cost or low cost, as well as helpful instructions for doing damage control when negative information becomes linked to you or your business. I highly recommend this book for everyone who wishes to affect their business or personal reputation via the internet, or anyone who simply desires to learn more about the web itself. Though Collins’ knowledge is clearly extensive, his book does not read as an “over your head” tech manual. Very user friendly!

1 of 1 people found the following review helpful.
... management for a while now but have frequently been disappointed at the absence of quality guides on the market
By Eric P
I've been looking for a comprehensive set of solutions for reputation management for a while now but have frequently been disappointed at the absence of quality guides on the market. My search led me to a couple of guides that seemed promising at first, but a closer look revealed outdated methods or strategies that I had already tried and that didn’t really provide any beneficial results. I was about ready to give up and simply rely on the scant knowledge I could get from online sources until I chanced upon the Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online by Tyler Collins.

A quick glance at some online reviews showed that the book enjoyed quite a good reputation. However, nothing prepared me for the sheer wealth of information contained in its pages. In clearly outlined steps and easy-to-understand language, Tyler goes into depth about everything that anyone could ever want to know about managing a reputation online. This was exactly what I was looking for, and the methods outlined in the guide were equally suited to managing personal names, corporate names, brands, and most any other entity.

Most of the essential aspects of reputation management are covered in the guide, but what I found most helpful were the sections that dealt with controlling the content that shows up in a search engine in relation to a name, brand, or company. The guide detailed the different tools that could be used to improve search content associated with a brand such as images, text, video, web asset creation and other types of rich content. Also provided are tips on how to identify any reputation-related issues, and how to address them quickly and effectively.

One thing I really like about this guide is how the author explains even the most complex concepts clearly. Although there is a lot of information provided, I never felt like I was being overwhelmed with too much information, nor did I have any difficulty following along with the recommended procedures. If you are looking for a comprehensive set of methods by which you could establish a positive online identity, I highly recommended checking out this book.

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Rabu, 15 Mei 2013

[L307.Ebook] Ebook Download Better Than Before: Mastering the Habits of Our Everyday Lives, by Gretchen Rubin

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Better Than Before: Mastering the Habits of Our Everyday Lives, by Gretchen Rubin

New York Times Bestseller
Washington Post Bestseller

The author of the blockbuster�New York Times�bestsellers,�The Happiness Project�and�Happier at Home,�tackles the critical question:�How do we change?�

Gretchen Rubin's answer: through habits. Habits are the invisible architecture of everyday life.�It takes work to make a habit, but once that habit is set, we can harness the energy of habits to build happier, stronger, more productive lives.

So if habits are a key to change, then what we really need to know is: How do we change our habits?

Better than Before answers that question. It presents a practical, concrete framework to allow readers to understand their habits—and to change them for good. Infused with Rubin’s compelling voice, rigorous research, and easy humor, and packed with vivid stories of lives transformed, Better than Before explains the (sometimes counter-intuitive) core principles of habit formation.

Along the way, Rubin uses herself as guinea pig, tests her theories on family and friends, and answers readers’ most pressing questions—oddly, questions that other writers and researchers tend to ignore:�

•�Why do I find it tough to create a habit for something I�love�to do?
•�Sometimes I can change a habit overnight, and sometimes I can’t change a habit, no matter how hard I try. Why?
•�How quickly can I change a habit?
•�What can I do to make sure I stick to a new habit?
•�How can I help someone else change a habit?
•�Why can I keep habits that benefit others, but can’t make habits that are just for me?

Whether readers want to get more sleep, stop checking their devices, maintain a healthy weight, or finish an important project, habits make�change possible. Reading just a few chapters of Better Than Before will make readers eager to start work on their own habits—even before they’ve finished the book.


From the Hardcover edition.

  • Sales Rank: #96076 in Books
  • Published on: 2015-03-17
  • Released on: 2015-03-17
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 8
  • Dimensions: 5.90" h x 1.10" w x 5.10" l,
  • Running time: 540 minutes
  • Binding: Audio CD

Review
“We are totally comfortable calling Gretchen Rubin’s new book, Better Than Before: Mastering the Habits of Our Everyday Lives, life-changing.”�
—Better Homes & Gardens�

“If anyone can help us stop procrastinating, start exercising or get organized, it’s Gretchen Rubin. The happiness guru takes a sledgehammer to old-fashioned notions about change.”�
—Parade

“It’s exciting to find a self-help book that’s not only full of eye-opening insight but also provides practical tips to help you procrastinate and stress less, exercise and eat more healthfully, and spend time on activities that matter. We’re really glad that Gretchen Rubin, author of The Happiness Project, decided to investigate her affinity for habits, because in the process she’s come up with a great guide to help us lay the foundation of a more satisfying life. Best of all, Better Than Before is a really fun read—Rubin’s friendliness, candor, and humor mirror a lively conversation with a best friend.” —Apple iBooks

“The Happiness Project lays out life’s essential goals…Her new book, Better Than Before: Mastering the Habits of Our Everyday Lives, serves as a kind of detailed instruction manual on how to achieve them.” —New York Times Sunday Book Review

“In�Better Than Before: Mastering the Habits of Our Everyday Lives, Gretchen Rubin�picks up where [William] James left off, integrating a wealth of insight from psychology, sociology, and anthropology in an illuminating field guide to harnessing the transformative power of habit in modern life.”�
—Brain Pickings

“Change can be good. Particularly if it helps us live longer, healthier, indeed, happier lives — the objective of Rubin’s latest project.”�
—Chicago Tribune

“Author Gretchen Rubin says most people fall into one of four motivation types. Knowing yours is key to taking on new habits.”�
—Lifehacker

“Gretchen Rubin… [is] lighthearted and inviting—full of insights that sound familiar and advice that sounds less like what you should do and more like what you want to do....�With her focus on taking first steps and creating early successes, this is a refreshing take on how to change stubborn patterns that limit what we can enjoy about our lives.” —Audiofile Magazine�

“Do you have a bad habit you’re trying to shake, or a good one you wish you could cultivate? Gretchen Rubin is one of the most charming and erudite authors of her generation. Here, she uses her gifts to help you eat right, sleep well, stop procrastinating, and start enjoying all that life has to offer.”�
—Susan Cain,�New York Times�bestselling author of�Quiet

�“Gretchen Rubin combines deep research and observations from her own life to explain how habits emerge and—more important—how they can change. It’s indispensable for anyone hoping to overhaul how they (almost unthinkingly) behave.”
—Charles Duhigg,�New York Times�bestselling author of�The Power of Habit

“Filled with insights about our patterns of behavior,�Better Than Before�addresses one of life’s big and timeless questions: how can we transform ourselves? In a way that’s thought-provoking, surprising, and often funny, Gretchen Rubin provides us with the tools to build a life that truly reflects our goals and values.”�
—Arianna Huffington, founder of the Huffington Post and�New York Times bestselling author of�Thrive

“Is there a habit in your life you’d like to change? If so, here’s your first step: Read this book. It’s loaded with practical, everyday tips and techniques that will guide you to success.”
—Dan Heath,�New York Times�bestselling coauthor of�Made to Stick,�Switch, and�Decisive

“Almost everyone wants to be ‘better’—slimmer, smarter, better looking, more interesting, more productive—and we want to know we’re improving, we want the reinforcing evidence.�Gretchen Rubin’s new masterpiece,�Better Than Before, shows us how.� Unlike other books on habits, Rubin’s book gives us the specific tools and a blueprint for getting back on track—the fast track.”
�—Brian Wansink, Ph.D.,�New York Times�bestselling author of�Slim by Design�and�Mindless Eating

“With bold and original insights, Gretchen Rubin reveals the hidden truths about how to change our habits—from resisting junk food and hitting the gym to ending procrastination and saving money.�Better Than Before�is a gem, and the first habit you should form is reading a chapter every night.”
—Adam Grant, Wharton professor and�New York Times�bestselling author of�Give and Take

“Gretchen Rubin’s superpower is curiosity. Luckily for us, she’s turned her passionate inquiry to the topic of�making and mastering habits. Weaving together research, unforgettable examples, and her�brilliant insight,�Better Than Before�is a force for real change. It rearranged what I thought I knew�about my habits, and I’m better for it.”
—Bren� Brown,�New York Times�bestselling author of�Daring Greatly�andThe Gifts of Imperfection

About the Author

Gretchen Rubin is one of the most thought-provoking and influential writers on the linked subjects of habits, happiness, and human nature. She’s the author of many books, including the blockbuster New York Times bestsellers, Happier at Home and The Happiness Project. Rubin has an enormous following, in print and online; her books have sold more than a million copies worldwide, in more than thirty languages, and on her popular daily blog, gretchenrubin.com, she reports on her adventures in pursuit of habits and happiness. Rubin started her career in law, and was clerking for Justice Sandra Day O'Connor when she realized she wanted to be a writer. She lives in New York City with her husband and two daughters.

Excerpt. � Reprinted by permission. All rights reserved.
A NOTE TO THE READER
Better Than Before tackles the question: How do we change? One answer—by using habits.
Habits are the invisible architecture of daily life. We repeat about 40 percent of our behavior almost daily, so our habits shape our existence, and our future. If we change our habits, we change our lives.

But that observation just raises another question: Okay, then, how do we change our habits? That’s what this book seeks to answer.
But while Better Than Before explores how to change your habits, it won’t tell you what particular habits to form. It won’t tell you to exercise first thing in the morning, or to eat dessert twice a week, or to clear out your office. (Well, actually, there is one area where I do say what habit I think is best. But only one.)

The fact is, no one-size-fits-all solution exists. It’s easy to dream that if we copy the habits of productive, creative people, we’ll win similar success. But we each must cultivate the habits that work for us. Some people do better when they start small; others when they start big. Some people need to be held accountable; some defy account- ability. Some thrive when they give themselves an occasional break from their good habits; others when they never break the chain. No wonder habit formation is so hard.

The most important thing is to know ourselves, and to choose the strategies that work for us.
Before you begin, identify a few habits that you’d like to adopt, or changes you’d like to make. Then, as you read, consider what steps you want to try. You may even want to note today’s date on your book’s flyleaf, so you’ll remember when you began the process of change.
To help you shape your habits, I regularly post suggestions on my blog, and I’ve also created many resources to help you make your life better than before. But I hope that the most compelling inspiration is the book you hold in your hands.

I see habits through the lens of my own experience, so this ac- count is colored by my particular personality and interests. “Well,” you might think, “if everyone forms habits differently, why should I bother to read a book about what someone else did?”

During my study of habits and happiness, I’ve noticed something surprising: I often learn more from one person’s idiosyncratic experiences than I do from scientific studies or philosophical treatises. For this reason, Better Than Before is packed with individual examples of habit changes. You may not be tempted by Nutella, or travel too much for work, or struggle to keep a gratitude journal, but we can all learn from each other.
It’s simple to change habits, but it’s not easy.

I hope that reading Better Than Before will encourage you to harness the power of habits to make change in your own life. Whenever you read this, and wherever you are, you’re in the right place to begin.

IT'S NOT ENOUGH TO BEGIN
Some habit-formation strategies are familiar and obvious—like Monitoring or Scheduling—but others took me more time to understand. As I studied habits, I slowly began to recognize the tremendous importance of the time of beginning.

The most important step is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going. A journey of a thousand miles begins with a single step. Nothing is more exhausting than the task that’s never started, and strangely, starting is often far harder than continuing.

That first step is tough. Every action has an ignition cost: getting myself to the gym and changed into my gym clothes can be more challenging than actually working out. That’s why good habits are a tremendous help: they make the starting process automatic.
Without yet having a name for it, in fact, I’d invoked the power of the Strategy of First Steps as I was starting to write this book. I’d spent months reading and taking copious notes, and I had a giant doc�ument with a jumble of material about habits. This initial period of research for a book is always exhilarating, but eventually I have to begin the painstaking labor of actual analysis and writing.

What was the most auspicious date to start? I asked myself. The first day of the week, or the month, or the year? Or my birthday? Or the start of the school year? Then I realized that I was beginning to invoke tomorrow logic.

Nope. Begin now. I was ready. Take the first step. It’s enough to begin.
Now is an unpopular time to take a first step. Won’t things be easier—for some not-quite-specified reason—in the future? I have a fantasy of what I’ll be like tomorrow: Future-Gretchen will sponta�neously start a good new habit, with no planning and no effort neces�sary; it’s quite pleasant to think about how virtuous I’ll be, tomorrow. But there is no Future-Gretchen, only Now-Gretchen.

A friend told me about how she used tomorrow logic: “I use a kind of magical thinking to procrastinate. I make up questionable rules like ‘I can’t start working at 10:10, I need to start on the hour’ or ‘It’s already 4:00, it’s too late to start working.’ But the truth is that I should just start.” It’s common to hear people say, “I’ll start my new habit after the holidays are over/I’ve settled into my new job/my kids are a little older.” Or worse, the double-remove: “I’ll start my new habit once I’m back in shape.”

Tomorrow logic wastes time, and also it may allow us to deny that our current actions clash with our intentions. In an argument worthy of the White Queen, we tell ourselves, absolutely, I’m committed to reading aloud to my children, and I will read to them tomorrow, and tomorrow, and tomorrow—just not today.

The same tendency can lead us to overcommit to responsibilities that take place in the comfortably distant future—but eventually the future arrives, and then we’re stuck. My father-in-law has a mental habit to correct for that kind of tomorrow logic. He told me, “If I’m asked to do something—give a speech, attend an event—I always imagine that it’s happening next week. It’s too easy to agree to do something that’s six months off, then the time comes, and I’m sorry I agreed to do it.”

When taking the first step toward a new habit, a key question from the Strategy of Distinctions is “Do I prefer to take small steps or big steps?”

Many people succeed best when they keep their starting steps as small and manageable as possible; by doing so, they gain the habit of the habit, and the feeling of mastery. They begin their new yoga rou�tine by doing three poses, or start work on a big writing project by drafting a single sentence in a writing session.

As an exercise zealot, I was pleased when my mother told me that she was trying to make a habit of going for a daily walk.

“But I’m having trouble sticking to it,” she told me.

“How far are you going?”

“Twice around Loose Park,” she told me, “which is about two miles.”

“Try going just once around the park,” I suggested. That worked. When she started smaller, she was able to form the habit.

Small steps can be particularly helpful when we’re trying to do something that seems overwhelming. If I can get myself to take that first small step, I usually find that I can keep going. I invoked this principle when I was prodding myself to master Scrivener, a writers’ software program. Scrivener would help me organize my enormous trove of notes, but I dreaded starting: installing the software; syn�chronizing between my laptop and desktop computers; and most dif�ficult, figuring out how to use it.

Each day gave me a new opportunity to push the task off until tomorrow. Tomorrow, I’d feel like dealing with it. “Start now,” I fi�nally thought. “Just take the first step.” I started with the smallest possible step, which was to find the website where I could buy the software. Okay, I thought. I can do that. And then I did. I had a lot of hard work ahead of me—it’s a Secret of Adulthood: things often get harder before they get easier—but I’d started. The next day, with a feeling of much greater confidence and calm, I watched the tutorial video. Then I created my document. And then—I started my book.
However, some people do better when they push themselves more boldly; a big challenge holds their interest and helps them persist. A friend was determined to learn French, so he moved to France for six months.

Along those lines, the Blast Start can be a helpful way to take a first step. The Blast Start is the opposite of taking the smallest possible first step because it requires a period of high commitment. It’s demand�ing, but its intensity can energize a habit. For instance, after reading Chris Baty’s book No Plot? No Problem!—which explains how to write a novel in a month—I wrote a novel in thirty days, as a way to spark my creativity. This kind of shock treatment can’t be maintained for�ever, but it’s fun and gives momentum to the habit. A twenty-one-day project, a detox, a cleanse, an ambitious goal, a boot camp—by tackling more instead of less for a certain period, I get a surge of energy and focus. (Not to mention bragging rights.) In particular, I love the retreat model. Three times, I’ve set aside a few days to work on a book during every waking hour, with breaks only for meals and for exer�cise. These periods of intensity help fuel my daily writing habit.

However, a Blast Start is, by definition, unsustainable over the long term. It’s very important to plan specifically how to shift from the intensity of the Blast Start into the habit that will continue indef�initely.

There’s no right way or wrong way, just whatever works.

Most helpful customer reviews

67 of 69 people found the following review helpful.
Interesting, but there are better books on habits
By Gem
I have loved all of Gretchen Rubin's books and pre-ordered this one with great anticipation. It is interesting and can be insightful, but as someone already familiar with habits after reading The Power of Habit (highly recommend!!), this had two major flaws for me and I would recommend reading other books on habits first.

First, Rubin attempts to break down people's personalities to ascertain what methods will work best for different people, which would be incredibly helpful if her framework of the Four Tendencies worked. For me, it fails because people don't easily fall into those 4 categories - I think it might be more correct to say that in some situations people need external commitment (Obliger), and in other situations those same people are going to reject any rules (Rebel). But I think its very, very unusual that one person is one "Tendency" in all situations and for this reason, her constant reference to the framework in many ways detracted instead of helped me think about habits and how I might apply the various strategies. As she notes herself, Rubin is a very unique person and I think the fact that she is an Upholder in all situations is probably the exception, not the rule.

My second critique is that because Rubin herself is so unique and as a person completely without vice, she isn't able to clearly demonstrate the power of habit. Her method of writing is to combine research with personal stories. In her Happiness books, I found that method to be very successful. Here, however, she can't use herself as a guinea pig because she has few major habits to change; somehow she does not struggle at all with food, sleep, alcohol, exercise, etc. in the way many people do. So instead she uses her strategies to change small habits, which didn't come across as very dramatic to me because they aren't as difficult to change. Had she been able to point to at least one major habit to change and demonstrated the process and the challenges and ultimate success of doing so, it would have been much more compelling. It is as not hard to set an alarm every day to make yourself meditate as it is to completely change your diet (for most people, that is. For her that somehow was not a struggle).

If you are really interested in habits, and you should be because habits are fascinating, I would start with the Power of Habit.

304 of 336 people found the following review helpful.
Mixed - Some helpful insights w/ too many anecdotes
By ESBeesting
I have mixed feelings about this book. On the upside, there are a lot of interesting insights and helpful 'customizable' frameworks that can help you build healthy habits... Such as the Upholder/Obliger/Rebel/Questioner and Abstainer/Moderator concepts. However, all this could be summed up in a dozen pages or so and the takeaway messages would be much more clear and crisp.

Unfortunately, personal examples and anecdotes are (over)used for every point. I know way more about Gretchen's life, thoughts, and feelings than I want to... In fact, sometimes it felt like I was reading her personal diary (at one point she reminded herself of her Number One Commandment: "Be Gretchen"... Come on!) which was uncomfortable and a huge waste of time... so I ultimately had to scroll through pages at a time to just get back to the core messages that could help the READER work on their habits -- and not waste time on hearing how Gretchen and her friends and family were so successful in forming/maintaining their own habits.

Not sure if I'd recommend buying the book and wasting your time reading all of it or if I'd just recommend reading reviews and articles that cut through the cr*p and just explain her basic but very helpful habit forming frameworks, which are truly insightful and applicable to everyday life.

6 of 6 people found the following review helpful.
Wanted to like it more
By Stefanie
I am a big fan of Gretchen Rubin. I visit her blog regularly and get her daily emails. I have devoured her previous books with multiple readings. I was very much looking forward to this one as I am always looking to create new habits and shed the bad ones. But if I am being honest, I found this book a bit of a letdown. I wanted to like it more. I felt that the author sounded whiny and very opinionated. At times, it felt judgmental. Overall, I did find some of the tips useful (and some dialogue engaging) but I would be more inclined to recommend "The Power of Habit" to those who are interested in changing a behavior. It's a great book with much discussion of the science behind habits and how to break them.
Save your $$ on this one and visit Gretchen's blog instead. Download the pdfs associated with the book like the habits manifesto, etc. They are much more helpful and summarize the book without the need to read it and spend the money.

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Minggu, 12 Mei 2013

[M498.Ebook] Download Ebook Branched-Chain Amino Acids, Part B: 324 (Methods in Enzymology)From Academic Press

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Branched-Chain Amino Acids, Part B: 324 (Methods in Enzymology)From Academic Press

Volume 324 of Methods in Enzymology supplements Volume 166. It includes genetic information (cloning, gene expression) and information on human genetic diseases not available when Volume 166 was published.
General Description of the Series:
The critically acclaimed laboratory standard for more than forty years, Methods in Enzymology is one of the most highly respected publications in the field of biochemistry. Since 1955, each volume has been eagerly awaited, frequently consulted, and praised by researchers and reviewers alike. Now with more than 300 volumes (all of them still in print), the series contains much material still relevant today--truly an essential publication for researchers in all fields of life sciences.

Key Features
* Preparation of substrates and assay of enzymes
* Cloning, expression, and purification of enzymes
* Detection and consequences of genetic defects
* Regulation and expression of enzymes

  • Published on: 2000-09-06
  • Released on: 2000-09-06
  • Format: Kindle eBook

Review
Praise for the Series
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--NEUROSCIENCE
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--ANALYTICAL BIOCHEMISTRY
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--CHEMISTRY IN INDUSTRY
"The appearance of another volume in that excellent series, Methods in Enzymology, is always a cause for appreciation for those who wish to successfully carry out a particular technique or prepare an enzyme or metabolic intermediate without the tiresome prospect of searching through unfamiliar literature and perhaps selecting an unproven method which is not easily reproduced."
--AMERICAN SOCIETY OF MICROBIOLOGY NEWS
"If we had some way to find the work most often consulted in the laboratory, it could well be the multi-volume series Methods in Enzymology...a great work."
--ENZYMOLOGIA
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--JOURNAL OF CHROMATOGRAPHY

From the Publisher
Praise for the Series
"The Methods in Enzymology series represents the gold-standard." (Neuroscience)

"Incomparably useful." (Analytical Biochemistry)

"It is a true 'methods' series, including almost every detail from basic theory to sources of equipment and reagents..." (Bio/Technology)

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"...the work most often consulted in the laboratory, it could well be [the] multivolume series Methods in Enzymology...a great work." (Enzymologia)

"A series that has established itself as a definitive reference for biochemists." (Journal of Chromatography)

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Selasa, 07 Mei 2013

[I808.Ebook] Free PDF The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance, by Ron Chernow

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Published to critical acclaim twenty years ago, and now considered a classic, The House of Morgan is the most ambitious history ever written about American finance. It is a rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned, ones that would transform the modern financial world. Tracing the trajectory of J. P. Morgan’s empire from its obscure beginnings in Victorian London to the financial crisis of 1987, acclaimed author Ron Chernow paints a fascinating portrait of the family’s private saga and the rarefied world of the American and British elite in which they moved—a world that included Charles Lindbergh, Henry Ford, Franklin Roosevelt, Nancy Astor, and Winston Churchill. A masterpiece of financial history—it was awarded the 1990 National Book Award for Nonfiction and selected by the Modern Library as one of the 100 Best Nonfiction Books of the Twentieth Century—The House of Morgan is a compelling account of a remarkable institution and the men who ran it, and an essential book for understanding the money and power behind the major historical events of the last 150 years.

  • Sales Rank: #15756 in Books
  • Published on: 2010-01-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.75" l, 2.40 pounds
  • Binding: Paperback
  • 848 pages

From Publishers Weekly
J. P. Morgan Sr.'s close relationship with Teddy Roosevelt; his son Jack Morgan's clientele of governments, finance ministers and central banks; and the Morgan realm's split under New Deal legislation are examined in detail in this National Book Award winner. "Packed with revelations, Chernow's mammoth history demystifies the inner workings of the secretive Morgan banking empire," PW said . Photos . Author tour.
Copyright 1991 Reed Business Information, Inc.

From Library Journal
Chernow vividly portrays the influence that the Morgan banks have had on the history of the Western economy since the late 18th century. The epic story of the development of the American industrial experience is inextricably related to the history of the Morgan banks. Though this fascinating story is virtually the same as that told by Kathleen Bunk in Morgan Grenfell 1838-1988 ( LJ 12/89), Chernow adds color and personality with an emphasis on the 20th-century development of the bank. Working with recently discovered Morgan archives, he reveals institutional details long hidden by the protective secrecy of the family. This superb history will be an important book. BOMC, Fortune, and History Book Club featured alternates. --Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.
Copyright 1990 Reed Business Information, Inc.

Review
Winner of the National Book Award

“As a portrait of finance, politics and the world of avarice and ambition on Wall Street, the book has the movement and tension of an epic novel. It is, quite simply, a tour de force.”—The New York Times Book Review

“As informative and entertaining a history, especially of the period from 1880 to 1930, as this reviewer has ever read . . . Nowhere has our tenuous financial system been better described than by Chernow.”—John Rothchild, Los Angeles Times Book Review

“Chernow deftly mixes biography with economics and explicates arcane matters of high finance with sparkling clarity. . . . A fascinating historical journey from Charles Dickens’ London to Tom Wolfe’s New York.”—David M. Kennedy, The Atlantic Monthly

“An astonishingly detailed and fascinating story of the Morgan banks and the men who have run them. Chernow uses his gift for description to bring out vividly the personalities of his principals.”—Don Keown, San Francisco Chronicle

“Epic . . . Chernow melds deep insights into the life and times of Morgan bankers over 150 years with the flow of world history and the growth of banking and finance. With rich detail and warmth, he brings to life the defunct species of gentleman banker.”—Bill Barnhart, Chicago Tribune

Most helpful customer reviews

160 of 163 people found the following review helpful.
Possibly the best business history ever written
By A Customer
Ron Chernow's "The House of Morgan" is both an engaging history of the Morgan banks and a brilliant account of the growth of global finance from Victorian times through the late 1980's. It's every bit as enjoyable as Chernow's "The Warburgs," but provides a better analysis than the Warburg book of key business and political developments of the 20th century.
No one should be intimidated by this book's length or the complexity of its subject. Its pages are rich with lively portraits of the sometimes quirky men who ran the Morgan banks, the high and mighty of the world with whom they did business, and the world's many critics of such concentrated economic might. Pierpont and Jack Morgan and their successors at the top get the most detailed treatment, but figures as diverse as Brandeis, Mussolini, Lindbergh (the son-in-law of a top Morgan partner), Bryan, Theodore Roosevelt and Margaret Thatcher all play a part in the story, not to mention interesting but lesser-known figures like Ferdinand Pecora, Judge Harold Medina and central bankers from Britain, Germany, Italy and Japan.
As a backdrop to the Morgan saga, this book includes accounts of the main events of 20th-century financial history, such as the Panic of 1907, the creation of the Federal Reserve system, the Crash of 1929 and the depression and bank failures that followed it, the New Dealers' attack on banks led by Pecora that resulted in the Glass-Steagall Act and the separation of commercial banking from investment banking, and the rise of hostile takeovers, Eurodollars, petrodollars, Latin American lending, junk bonds and the securitization of debt, all refreshingly written for laymen rather than experts.
"The House of Morgan" has perhaps two overriding themes. The first is that as the years have passed, and the Morgan banks have faced increasing competition, the Morgan bankers' need to maintain their global preeminence has led them to take bigger and bigger risks. Some of these risks have resulted in large financial loss, but more often they have resulted in a loss of both public and customers' confidence, which has eroded the very preeminence that the banks seek to maintain. The second theme is that the top Morgan bankers have consistently underestimated the power of government to control what they do, and even make their lives miserable. From Pierpont on down, they have ignored government at their peril. It's almost a certainty that with the next big economic downturn, the Morgan banks will be attacked again, and I hope that Chernow will be on the scene to provide an account of it.

109 of 116 people found the following review helpful.
Amazing Achievement but Somewhat Uneven
By Sheryl L. Katz
Ron Chernow is truly awe-inspiring. This is one of several, incredibly complete biographies that he has written.

At 700 plus pages this is an incredibly long book. Unfortunately it is an uneven read. I became progressively less interested in the book as I went along; however, it was worth the effort to complete.

The first section, which he calls the Baronial Era in banking, is fascinating, and for me it was a page-turner. The Morgan banking house actually began as the George Peabody bank in England, and Junius Morgan was brought over from the US to be his successor. Junius Morgan took the bank to a level far beyond where Peabody had, and then his son JP Morgan Sr. took over. JP Morgan Sr (Pierpont) is the name most associated with Morgan banking, and he was an enormously powerful and colorful character. This was the infamous age of the "Robber Barons" the rise of American railroads, big steel, and the oil industry. Pierpont was at the center of it, commanding industry while collecting art, building yachts and cavorting with women. It makes a great story.

Pierpont was succeeded by his son JP Morgan Jr(Jack) who headed the bank during what Chernow called the "Diplomatic Era". The book became less interesting. Jack was nowhere near as colorful as his father, and his reign over the bank nowhere near as autocratic. Several other bankers, among them Dwight Morrow (father of Anne Morrow Lindbergh) were major players at the bank. The bank played a huge role on the international stage in this era, and while it had strong ties to England (and its sister bank Morgan Grenfall) it also helped finance the rise of the Nazis, Mussolini and the nationalists in Japan. This was also the period of the roaring twenties and the depression. The story told in the book is not quite as gripping because it doesn't hinge on a single character, but the events impacted and the role played by the bank were enough to keep me reading with interest and occassionally complete absorption.

The third era covered was the "Casino Era". As a result of the Glass Steagle Act, the bank split into Morgan Guarantee and Morgan Stanley. This section of the book also tells about the demise of Morgan Grenfall in England. This is essentially the modern era of banking where the investment bankers at Morgan Stanley and Morgan Grenfall became involved in takeover battles and modern securities. Morgan Guarantee became a fairly staid, and boring, commercial bank. This section of the book had the least interesting characters. I found it to be pretty dry. I have read several books about the various takeover battles, so this account, which was more of a survey, lacked the blood and drama of other accounts I have read.

Finally, from the perspective of 2005, the last section of the book, covering the most recent time period, feels a bit dated. I know more about what happened to both Morgan Guarantee and Morgan Stanley than Chernow knew when he wrote the book, so the very last few chapters felt out of date.

Overall it was also interesting to see the interaction between the history of the bank, and social history. The bank originally was very "white shoe", male and protestant. It hired its first Jewish banker in 1963. Pierpont and Jack were quite anti-Semitic. Yet, within its confines, the bank was also a meritocracy and afforded many of its employees entree into the upper classes.

Although, it can be a bit of a slog at times, if you are interested in the world of banking and finance, or the history of the 19th and 20th century, this is an excellent book.

176 of 196 people found the following review helpful.
Not all it's cracked up to be
By Randall Whitcomb
This book is enormous, and based on the gushing of some of the other reviewers, one wonders if they rate on quantity rather than quality. While it is a huge tome, and it should be considering the enormity of the subject, I repeatedly felt myself looking for more detail.
Chernow has a habit of putting a few details in, then glossing over the key points, and editorializing on his own to make the vignette correspond to his thesis. His thesis seems to be this: Morgan (whichever one) was a good man in a dirty business and his monopolistic tendancies were for the moral betterment of humanity. The broader thesis is that the banking titans have been cut down to size for the betterment of the average citizen.
Unfortunately I find much of this posturing nothing more than cheerleading for the rich establishment types that Chernow obviously reveres! He neglects to even mention Morgan's involvement with Nikola Tesla at Wardencliffe, yanking out Tesla's funding when it became clear to him that Tesla was working to provide free energy, not the kind that Morgan could monopolize. He leaves out much more as well, such as Morgan's rather shady involvement in Japan at the end of WW II with Herbert Hoover where they managed to gain preferential treatment in the re-emerging Japanese economy... in alliance with Japanese monopolists eager to preserve their power and control.
It is incredible how Chernow couches Morgan's ruthless monopolist tendancies in terms that make them sound like he was a benign visionary! His attack on the Glass-Steagall act is also certain to make him a darling of the bankers. I wish he had just presented the facts, and replaced his "apologies" with MORE facts!
At any rate, I learned from it, but I recommend viewing much of it with a very jaded eye.

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