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Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online, by Tyler Collins
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Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts.
Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search.
This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo.
Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns.
This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation.
With this book, you can:
- Remove any negative online content from search results, regardless of type or industry.
- Position any web property at the top of any search engine.
- Access 100% success rate strategies, campaign templates, tools, resources, and processes.
- Steal the leading industry experts' most effective tactics for delivering results to clients.
- Manipulate websites, social platforms, audiences, and search engine algorithms.
- Master the playing field where reputations are derived and repeatedly forged.
- Cleanse, repair, polish, and permanently dictate what appears for any search phrase.
- Fortify a digital firewall preventing any old or new negative content from appearing again.
In-depth topics range from:
Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations.
Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios.
Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy.
Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media.
Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress.
Includes a thorough overview of SERP’s (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.
- Sales Rank: #75626 in eBooks
- Published on: 2016-01-07
- Released on: 2016-01-07
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great Book with LOTS of GREAT advice: Insight will bolster any Digital Marketing/Reputation Management Strategy
By Zhelinrentice L. Scott
The Mechanics of Online Reputation Management is a must have for not only individuals who want to look good on the internet, but it is a must have for Digital Marketing and Search Engine Optimization Professionals everywhere. One thing that I really appreciated in this book is that it came quickly in the mail. When I ordered it a week ago, it arrived right when Amazon said it would, Friday night. Since receiving the book I have skimmed it, and I was immediately drawn to the extensive list of video sites, social media sites, and other extremely practical resources. It is quite difficult to find good advice, and even harder to find good help these days as a small business owner or marketing professional. I think that this book raises the bar on the standard of content that marketing books should have. In addition this book is extremely detailed and thorough about all the types of ways that you can go about implementing your search strategy (images, text, video, web asset creation and other rich content). This information marketers charge thousands for, but it is in this book for less than $20. Buy the book, you will be happy you did. I know I am. :-)
This book will be placed in and remain in my reference bookshelf for all of my digital marketing efforts.
2 of 2 people found the following review helpful.
A must-read for those of us who do not understand how to use the internet to make or repair our online reputation!
By Diane Bucci
There are very few books I would consider a “must read,” but this one is full of pertinent information that every business owner; every individual who relies on the internet for their business as well as personal reputation should read. And in this age, that means everyone except Grandma. This book gives a layman’s explanation of the mysterious world of SEO’s, links, URL’s, and answers the question of why certain items are always pulled up on the first page of an internet search. Collins offers a step-by-step instructional guide to developing, maintaining or repairing the online reputation of a business or individual. He offers numerous sources to help get you started building a positive internet presence at no cost or low cost, as well as helpful instructions for doing damage control when negative information becomes linked to you or your business. I highly recommend this book for everyone who wishes to affect their business or personal reputation via the internet, or anyone who simply desires to learn more about the web itself. Though Collins’ knowledge is clearly extensive, his book does not read as an “over your head” tech manual. Very user friendly!
1 of 1 people found the following review helpful.
... management for a while now but have frequently been disappointed at the absence of quality guides on the market
By Eric P
I've been looking for a comprehensive set of solutions for reputation management for a while now but have frequently been disappointed at the absence of quality guides on the market. My search led me to a couple of guides that seemed promising at first, but a closer look revealed outdated methods or strategies that I had already tried and that didn’t really provide any beneficial results. I was about ready to give up and simply rely on the scant knowledge I could get from online sources until I chanced upon the Mechanics of Online Reputation Management: Repair & Control Your Name or Brand Reputation Online by Tyler Collins.
A quick glance at some online reviews showed that the book enjoyed quite a good reputation. However, nothing prepared me for the sheer wealth of information contained in its pages. In clearly outlined steps and easy-to-understand language, Tyler goes into depth about everything that anyone could ever want to know about managing a reputation online. This was exactly what I was looking for, and the methods outlined in the guide were equally suited to managing personal names, corporate names, brands, and most any other entity.
Most of the essential aspects of reputation management are covered in the guide, but what I found most helpful were the sections that dealt with controlling the content that shows up in a search engine in relation to a name, brand, or company. The guide detailed the different tools that could be used to improve search content associated with a brand such as images, text, video, web asset creation and other types of rich content. Also provided are tips on how to identify any reputation-related issues, and how to address them quickly and effectively.
One thing I really like about this guide is how the author explains even the most complex concepts clearly. Although there is a lot of information provided, I never felt like I was being overwhelmed with too much information, nor did I have any difficulty following along with the recommended procedures. If you are looking for a comprehensive set of methods by which you could establish a positive online identity, I highly recommended checking out this book.
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